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Amazon Web Services Announces Sony Using AWS's Set Of AI Services To Enhance Use Of AI, Build Engagement Platform

Benzinga•December 02, 2025 at 4:05 PM•Full Content

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Detected Companies & Sentiment

Amazon.com, Inc.

"strongly positive"

Sony Group Corporation

"positive development"

Gist

Sony is leveraging AWS's AI services to build an engagement platform aimed at fostering deeper emotional connections with fans across its entertainment and electronics businesses.

LLM Summary

Amazon Web Services announced a strategic partnership with Sony Group Corporation, where Sony is using AWS's AI tools to accelerate AI adoption and develop its Engagement Platform. This initiative aims to deliver 'Kando'—a Japanese concept of deep emotional resonance—across Sony’s diverse divisions, including gaming, music, movies, and anime. The collaboration highlights AWS’s expanding role in powering enterprise AI innovation.

Full Article Content

Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced that Sony Group Corporation is using AWS's comprehensive set of artificial intelligence (AI) services to accelerate its enterprise use of AI and to build Sony's Engagement Platform to create deeper connection between fans and content creators. This partnership enables Sony to deliver Kando, a Japanese term for deep emotional connection or experience, across Sony's diverse business portfolio, including electronics, gaming, music, movies, and anime.

Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: **AMZN**), today announced that Sony Group Corporation is using AWS's comprehensive set of artificial intelligence (AI) services to accelerate its enterprise use of AI and to build Sony's Engagement Platform to create deeper connection between fans and content creators. This partnership enables Sony to deliver Kando, a Japanese term for deep emotional connection or experience, across Sony's diverse business portfolio, including electronics, gaming, music, movies, and anime.

<p>Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: <strong>AMZN</strong>), today announced that Sony Group Corporation is using AWS's comprehensive set of artificial intelligence (AI) services to accelerate its enterprise use of AI and to build Sony's Engagement Platform to create deeper connection between fans and content creators. This partnership enables Sony to deliver Kando, a Japanese term for deep emotional connection or experience, across Sony's diverse business portfolio, including electronics, gaming, music, movies, and anime.</p>

Metadata

Author:

Benzinga Newsdesk

Tickers:

AMZN, SONY

Updated At:

December 02, 2025 at 12:05 PM

Benzinga Channels:

News

Teaser:

Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced that Sony Group Corporation is using AWS's comprehensive set of artificial intelligence (AI) services to accelerate its

Benzinga Stocks:

AMZN (NASDAQ), SONY (NYSE)

Benzinga Article ID:

49164034