Corporate TransactionOperational UpdateSector Analysis

Micron Exits Crucial Consumer Business To Focus On Enterprise And Commercial Memory Markets

BenzingaDecember 03, 2025 at 4:41 PMFull Content
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Detected Companies & Sentiment

Micron Technology, Inc.
"strategic realignment"
7

Gist

Micron is exiting the consumer memory market under its Crucial brand to focus on higher-margin enterprise and commercial segments, with a transition period ending in February 2026.

LLM Summary

Micron Technology is divesting its Crucial consumer business globally, continuing product shipments until February 2026 while shifting focus to enterprise and commercial memory markets. The move supports long-term strategic growth and operational efficiency, with efforts to redeploy affected employees internally.

Full Article Content

Micron Technology, Inc. (NASDAQ: MU), a leader in innovative memory and storage solutions, today announced its decision to exit the Crucial consumer business, including the sale of Crucial consumer-branded products at key retailers, e-tailers and distributors worldwide.

Micron will continue Crucial consumer product shipments through the consumer channel until the end of fiscal Q2 (February 2026). The company will work closely with partners and customers through this transition and will provide continued warranty service and support for Crucial products. Micron will continue to support the sale of Micron-branded enterprise products to commercial channel customers globally.

This decision reflects Micron's commitment to its ongoing portfolio transformation and the resulting alignment of its business to secular, profitable growth vectors in memory and storage. By concentrating on core enterprise and commercial segments, Micron aims to improve long-term business performance and create value for strategic customers as well as stakeholders.

Micron intends to reduce impact on team members due to this business decision through redeployment opportunities into existing open positions within the company.

Metadata

Author:
Benzinga Newsdesk
Tickers:
MU
Updated At:
December 03, 2025 at 12:41 PM
Benzinga Channels:
News
Teaser:
Micron Technology, Inc. (NASDAQ:MU), a leader in innovative memory and storage solutions, today announced its decision to exit the Crucial consumer business, including the sale of Crucial consumer-branded products at key
Benzinga Stocks:
MU (NASDAQ)
Benzinga Article ID:
49189046